Often when we are browsing, we see a lot of small businesses saying “contact [email protected]”. In another article, we have already discussed how companies can avoid the corporate curse. The 'admin title' for these email addresses is very generic, and does not convey any personality. In some regard, it can make your brand appear cold and unwelcoming. Here are my top tips for making your email user friendly, but also professional at the same time.
1: [email protected] – This immediately feels a lot more inviting, yet it is still a generic email, hence you are not giving away your name, retaining your privacy. This can be a great friendly option for a contact email.
2: [email protected] – Now I am not saying that this one should be plastered over the side of your van, however, this may also work. This format works particularly well on business cards. This is due to the fact that you are saving what little space you have on business cards by having both your name and email address in one.
3: [email protected] – Yes, this one is still very generic and maybe my least favourite tip. However, I like to use this one on contact forms, not necessarily on the side of your van. By having a separate email for different contact points, you are able to track which methods are working the most effectively for your business.
Your email address is often the first contact that people see, so by having the right email address sets the tone for your business style. A well thought out email address may help attract customers to your website.
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