‘Hello…. is there anybody in there? Just nod if you can hear me, is there anyone home?’ sang a certain band during a certain brilliant song (…….ok, its Pink Floyd – Comfortably Numb, if you haven’t guessed it already). How do you know if you have visitors? Is there a way to find out at what time visitors tend to come to your website, and which way they tend to come in? How valuable would this information be, in terms of how to manage and target the information that is on your website?
Well, yes there is a way to monitor your hits (!), along with other key information about your visitors – Google Analytics.
Google Analytics is a widely used platform, that can be used to monitor traffic coming to your website. At the same time, it provides a whole host of information which you can use to develop your website and make it more appealing to your target audience. In short, Google analytics is an invaluable asset for increasing traffic and keeping visitors coming back to you. When developing your website, its pretty much a long term project of micro management, hence it is important to know whats working….and what isn’t. You may wish to draw a focus to a certain area of your website . This may be in the case of an online store. Obvious strong target points would be your merchandise and developing a checkout that is as easy to use as possible. There are several parameters used by Google Analytics to measure data flow: –
The list above is made up of some of what I feel to be the most important parameters within Google Analytics. When you have a look for yourself, you will realise that there’s much more information that you can gather from the service (oh just in case I didn’t mention it earlier – Google Analytics is absolutely free!). On their own, these parameters only really give so much of the overall picture. The best way to use them is to combine each, to give a more overall view of how your website is performing. For example, coupling the information about your Bounce Rate, alongside the information from your Acquisition parameter, is extremely useful. If a visitor arrives on your website from a Google search, do they then travel around your website reading other articles? As I always mention, this article is just a quick nod towards Google Analytics and how it can work for you and your website.
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